Home / Business / ‘We need a fundamental rethink’: MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry

‘We need a fundamental rethink’: MediaMath, long seen as an ad tech takeover target, is instead building a war chest to fix a broken industry

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BI PRIME: On the heels of AT&T’s purchase of AppNexus, the independent ad tech firm MediaMath has raised $225 million to fund a plan to invest in AI and potentially make acquisitions.
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